Lauren Conrad launches Kohl's signature clothing line

Lauren Conrad of The Hills fame has launched a clothing line for the discount chain Kohl's.

LC Lauren Conrad debuted for the department chain Kohl's.

The theme of the line is a chic California fall collection with standard items retailing for between $20 and $60, a major cost saving from the more upmarket department stores.

Conrad said: "Partnering with a successful national retailer like Kohl's supports my mission to make great clothing accessible to young women everywhere."

Other celebs to make clothing with the cache of their signature available at lower prices include top bridal dress designer Vera Wang, Anna Sui and Proenza Schouler.

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